Amazon recently implemented a new pricing plan at their newly acquired Whole Foods stores that includes up to 43% price slashing. According to Bloomberg, examples include:
- the cost of organic Fuji apples have dropped from $3.49/LB to $1.99/LB
- the cost of organic avocados dropped by eighty cents
This move is a strategy to put more competitive pressure on Walmart and Kroger as well as re-brand the organic giant away from the retailer that takes your “whole paycheck”.
Read more in this article by Tristan Greene of tnw, Amazon slashes prices at Whole Foods to kill off Walmart and Kroger